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What type of salon are we

Jason Outten - Sunday, May 24, 2020
What type of salon are we ?


To some that maybe a strange question. To others its obvious

What do we mean ?
Well we love hair. We love seeing amazing results. But we also love being able to help you maintain those results and have
the time to achieve those results.



But we can only do so much. We can make the time, and we can achieve the results. If you make the time, plan and have
realistic goals

We’re not the best salon for the person that wakes up wanting a complete colour change that day. (Unless you want black)
We’re not the salon for that person that changes their mind last minute and leaves us with hours booked out and nothing to do



But if you’re the person that wants to be looked after. Have your Hair journey planned, your maintenance taken care of,
and know that no matter what you’re wearing its not looking great unless your hair is. Then you know we’re that salon




What brings most people to us is word of mouth and those amazing images all over Google + our Social Media.
They’re also our clients. Real people with real results. We don’t use influencers, and we don’t have a back up
of models to make our social media look pretty. That’s not us. Our social media is about what we achieve every day in our salon with real people. Real time frames, realistic expectations and booked appointments




So if you’ve been flip flopping around salons and now need us to fix your hair today. Or you just get too busy to sort out your
appointments and cancel or change on your hairdresser last minute all the time. Don’t call us, we’re not that type of salon



#PerthHairdresser #PerthSalon #NorthPerth

The ColorWOW Dream Regime

Jason Outten - Sunday, March 15, 2020
The ColorWOW Dream Regime
The range that will crystal clean your hair. Repair up to 50% of your hair damage while adding volume (only if needed) and moisture.
Leaving soft, de frizzed and shiny while lasting up to three shampoos .....WOW






DREAM FILTER

Metals and minerals found in tap water build up on the hair, leaving behind a film that dulls, darkens and stains colour.
Some products also build up on the hair affecting colour and hair condition.

Dream filters break through technology works like a magnet to remove these minerals in under 3 minutes. Effective on all hair and colour types.
Especially lighter colour and high lights which are more susceptible to discolouration.


COLOUR SECURITY SHAMPOO

Most shampoos are loaded with unnecessary additives that are nothing to do with cleansing and do not easily rinse off.
Colour security shampoo delivers the ultimate dream clean because it is uniquely formulated.

COLOUR SECURITY CONDITIONER



A lot of conditioners can make the hair look dark, distorted or brassy. They can weigh the hair down and look greasy.
Colour Security conditioners are formulated with 6 translucent conditioning agents that will not oxidize, corrupt colour and turn brassy.

Available for fine, normal to thick hair



DREAM COCKTAILS
Three different formulations for three different concerns. That can all be used on the same head of hair. Flat roots, dry mids and damaged ends. No problem just zone apply.
Don't have that many concerns, easy just use what you need where you need


Carb Infused for volume



Dream Cocktail for moisture



Kale infused for strength

Dream Coat

Check out our Dream Coat blog Here > BLOG

DREAM COAST FOR CURLY HAIR

That's right. Specially formulated just for curly hair

Check our our otheR blogs mentioning The Dream Regime Blog 1  Blog 2 and Blog 3

Keratin Smoothing

Jason Outten - Sunday, January 19, 2020
To answer a common question re our Keratin Smoothing..... and too show our clients don’t have
to worry about the high humidity today

>The picture on the LEFT is shampooed and naturally dried

>The picture on the RIGHT is also shampooed and naturally dried.

>SAME person. SAME hair



The difference?

The picture on right is after our Keratin smoothing service

Frizz, Curl, Volume .... GONE

So this is what we mean when we say reduces volume, frizz and curl by up to 80% and lasts up to 5 months. With some
(as we have here. Getting even better)

Remember this is not even styled. Which will take minute now

Don’t waste your money on cheap keratin services that are just wasting your money. Focus on the results and longevity like we do

Heres our top 9

Jason Outten - Thursday, January 02, 2020
Here's our top 9 that we made a top 12 (why not) for 2019 ....



Every colour, every style, every length. Real people, real clients ..... real appointments. We specialise in Hair.

One style does not fit every person in the real world so we’re here to create YOURS.

We don't specialise in just one style, we're not that limiting. We don't do "just long" or "just blonde"
When as a hairdresser did we just do one type of hair. We do hair, simple

Real people in real time frames at real appointments. How hard would it be asking for your hair to be like the last post you put up
and it was a 10 hour job with an insta model that was happy to sit there all day because she's not paying and she has
50,000 followers the salon thinks she will "influence" to use their salon.
Would you be happy paying for 10 hours ?

We specialise in HAIR..Thats what we do

AMAZING Smoothing

Jason Outten - Monday, November 11, 2019
Another AMAZING Smoothing result



Why do we have so many clients seeing us for keratin smoothing ?

Most make the mistake that keratin smoothing is the same everywhere. Oh dear

Lets get one thing straight (excuse the pun) ... They’re are NOT .... No where near.

The most common scenarios we encounter are as follows.
1. “It does not work on my hair”
2. “It only lasts a month or two”
3. “It works fine on my hair”

In response
1. It does. You just had it done incorrectly and/or poor quality product
2. It will last longer. You just had it done incorrectly and/or poor quality product
3. Compared to having nothing before. Or compared to a poor application. We have clients that have said this but got curious because their friends come to us or reading reviews etc. Then we do it and the response is AMAZING “never thought it could be this good” (check our reviews)

...But...There is good news. If you have had somewhere and its not great, we can fix that

Our priority and focus is results + longevity. Everything else is a response to that.

- We book out a dedicated qualified stylist for YOUR entire service (approx 3 hours)
- Heat seal and stretch is important and it takes a LOT longer to do than a regular blow dry and iron.
- Adequate product is required and we don’t skimp on it.
- Application technique is critical to longevity and results.

We achieve up to 80% reduction in volume, frizz + curl lasting up to 5 months. Sometimes even better

We do receive a lot of quote requests every day. Which is no problem. You can either pop into salon or email two pictures. One from side + one from rear showing hair in full length. Email on our contact page HERE

But due to high quote request if you are only shopping for the cheapest price, we’re probably not for you.
We cannot deliver our standard and results based on a cheap price. Quotes will be $400+


#Keratin #HairSmoothing #SmoothHair

What are YOU paying for

Jason Outten - Sunday, October 13, 2019
What are YOU paying for ?




You can teach a plumber to weld a pipe
You can teach an electrician to splice a wire



But you cannot teach a hairdresser to be an artist.....
and to sculpt your hair into the desired, shape, colour and look it needs to be.




Every single persons hair is different. You can teach technique.
You can share knowledge. But it all has to come together for each and every client at that one appointment spot each month.




A hairdresser needs to feel their work, visualise the outcome and utilise their knowledge to allow your creation to happen.
Hairdressers are artists and our medium is hair.

You’re not paying for the hour.
You’re paying for the experience and what is created within that hour.

The Keratin Myth

Jason Outten - Sunday, September 29, 2019
The $199 Keratin MYTH



A question we sometimes ask.
Are you looking for the BEST price ? Or are you looking for the BEST results ?

What are you actually paying for ? What do YOU want to pay for ?

Correct procedure is 3 hours average. Professionally trained experienced stylist. Booked only with YOU. This ensures focus and best results. Attention to detail. That's our standard.

Lets explain....

So the $199 Myth
Less gst $18.09
Less product $100 (best quality)
Less labor = $110 (specialist. Very experienced)
Bal = ($19.09)

Getting the picture ? We haven’t even taken into account the cost to keep the doors open yet 🤦🏻

You’ll feel a difference, but nothing like our results. Its not APPLES with APPLES.... All keratin's are NOT the same.

So what if we use cheap poor quality products. Trainee labor and try and rush the service through in two hours ? Taking into account business running costs. The salon would be losing money.  .... and YOU would not be getting the best, longest lasting results possible.

We aim for quality long lasting results and repeat happy clients. We are the No1 Straightening + Smoothing salon in Perth. We literally do them every single day. We are the EXPERTS

In reality a $199 Keratin is a price, not a service, or a result. If you’re chasing that $199 Keratin thats fine. We’re not everyone's cup of tea and we’re ok with that.

If YOU want results. If YOU want service + the BEST possible outcome. Then that's us

The bitterness of poor results lasts a lot longer than the sweetness of a cheap price.

Online Quotes

Jason Outten - Monday, August 26, 2019
Online quotes and why we don't do them....




We are fully dedicated to giving you the Full Salon Experience, without a professional
consultation we are unable to determine where your hair is currently at, and therefore
what we need to do to get you to the results you are wanting.

If you are serious about looking after your hair, and committing to giving your hair the
attention it needs to be able to achieve the desired look.
Then you will need to take the time to allow us to know what we are dealing with,
and therefore what will be required to achieve YOUR look.

We are more than happy about giving you the advice and information (including price)
for YOU to be able to achieve and Maintain YOUR Hair throughout the year...
We like to give you the knowledge and tools as soon as we know what is required.



"How much for blonde"? a common question.
How can anyone possibly answer that over the phone or social media?


Unfortunately a few think that when they see an image a quick “how much” comment
will result in a “this much” response.

One image you see online could be one appointment for one person,
half a dozen for another, an hour for one, 3 hours for someone else,
and impossible to achieve for some.

We understand that some people just want to “know now” “haven’t got time” etc
But in order for us to do our job to the standard and professionalism we strive towards.
We need to know a lot before we can start. The amazing hair you commented on was
not a result of a quick cheap in and out service.

In summary imagine this. One client was transformed over the last 12 months and was
wrapped where her hair was at. It was a journey we went on. We posted a picture and
first comment was “how much”. How do we answer that? Do you want the total cost of the
last 8 appointments? Just the cost of the last appointment ? Because the last only came
out that way because of the start we had that day. All of which is only relevant to the client
in the picture.

For all these reasons and more we don’t (cannot) quote or consult over social media.
We take our profession and clients seriously.


We’re not everyones cup of tea and if we’re not yours we’re totally fine with that.

Permanent Straightening

Jason Outten - Monday, August 19, 2019
Permanent Hyrdo Rebonded Straightening. Straightening hair with the power of water.
Think of your hair when it’s soaking wet ... its limp, flat, smooth, shiny and an increase
slip feel while maximising the moisture level.
Now imagine if we can pull the water into your hair shaft and give you a similar feeling
when its dry and make it permanent.
Permanently straight and moisturised at the same time.



WORLDS FIRST


Now take that technology and place it in the hands of the most experienced Hair Straightening
salon in Perth and you’ll never look back.


NATURAL SHINE


Hair Straightening is a very particular set of skills along with a very focused level of attention to detail.
Unfortunately the common level around is slap the product on and set a timer.
Approaching every head like a text book application. That will only deliver mediocre results at best.
Will you like ?
Yes as a comparison to not having.... but
A lot of our clients often say they would get “wherever” in the past.
But once we did there was no way they were going elsewhere again.
They cannot believe the difference. You can read their comments in our reviews.



HEALTHY STRAIGHT


We book one experienced stylist who has had specific permanent straightening training.
(Which can take a long time to train)
Booked with YOU the entire service.
Different stylists have different tensions and two different stylists on one head is not going to
offer optimal results.
That stylist will have no other clients booked in the entire time. Just YOU as their only focus.
Every step, every strand is meticulously attended to. It can make a big difference to longevity and results.

NATURAL HEALTHY STRAIGHT SHINE HYDRO PERMANENT REBONDING


Hair requests

Jason Outten - Sunday, July 28, 2019
Requests that result in a NO + why


What happens if your car is not working and you need it fixed? Do you call a mechanic and ask “how much” to fix?
How long will it take? Can you fix it?
How are they going to know if they don’t know the problem ? If you were the mechanic would you take the customers word
on what the problem was or would you need to see for yourself before you could answer any questions?
The majority of time a salon wants to give you an answer but cannot answer an impossible question
Think about that and read on



Coloured hair that is dark. Wanting to go lighter but just by putting a lighter colour over. No foils. No lightener.
Colour does not lift colour. It will not work. The outcome will be the darker of the two colours, which is what you have.
Most people ask not to have the lightener or foils etc as it costs more.
But thats what it needs.


Wanting to book a hair colour appointment after a home or other salon disaster but do not want to come in for a consult first.
The fix could be an hour,it could be a day. It may not even be possible in a day or at all. So what do we book out for that appointment?
Are you happy to pay regardless? No of course not. Just as we are unable to guess


Dark coloured hair wanting lighter “specific” tones in one standard appointment.
Impossible to know outcome until its done. May take several appointments, or longer.
So as long as you do not care what the colour comes out at 1st appt. ok. If not. No


Hair colour in pic was over pre lightened balayge and would take several appointments
to prep hair before final colour was achieved


Home colour or dark colour and wanting to book foils without a consultation, strand test prior.
Last time that happened the foils literally started to burn via chemical reaction because of what was on the hair.
Home colour and no test. No appointment.
If wanting same colour or darker no problem


Blonde shown is a regular blonde foil client 6-8 weekly so maintenance a lot easier.
Plus no toner required

Excessively curly or frizzy hair wanting a short sleek haircut style. But does not want to spend any time on hair.
You’ll hate your hair. It will never sit right unless you style it that way




Wanting a perm because you think like hair straightening you will now have perfect curls all the time.
A perm gives your hair the support/body for your curls to last all day. Once you style it.

Perm shown was styled to look this way. Perm gives structure to look

Asking for $500 results with a $200 budget.
Price is a consequence of the results.
That's why we ask so many questions.



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